Lexicum 1/6

Campaign Name

Lexicum Trade show at Bett

Role

  • For the marketing fair at Bett, we were on the floor for 3 days. I designed a poster in A4, and carried an iPad to introduce the product and get survey responses.

Objective

  • Primarily looking for teachers, and education services interested in trying the product. During the day, I gave out business cards, and got feedback on the product using a live demo.

Achievement

  • 40 surveys from teachers completed, and collected a list of potential users of Lexicum